Business Names, Web Addresses, Tag Lines, Logos, Icons, Color Schemes, Letterheads, Envelopes, Mailing Labels, Banners, Business Cards, Note Cards, Thanks you cards, Holiday Cards, Invitations, Signage and anything else you produce should have a cohesive look, feel and message. We can make sure you stand out by being recognizable in a sea of competition.
If you are not sure what you need to do to get your brand out there and competing, we can help to clarify what can be done, what works for others and what will work for you. We have helped many successful businesses with advice about how to go about brand management with thoughtful ideas and sound suggestions on advertising campaigns marketing strategies.
Being one of the most important visual decisions a company will ever make, your logo is a serious consideration. Not everyone has an eye for boiling a company down to a single, cohesive, balanced mark. We have been working at this for 12 years and understand that a logo is more than a neat shape and a fancy typeface in someone's favorite color. Every pixel of every logo is important and must help to convey your story, succinctly, powerfully and memorably. We work closely with you to iron out a look that you are proud to have representing your organization.
Online is often the first place a consumer goes to research or learn about a company, its products or an industry as a whole. It’s also the least expensive way to spread your message to the world. We create functional sites and emails that are easy for customers to use and find information. Our team produces tasteful and innovative designs that prompt customers to engage the content.
Many people try hard to avoid advertising. We try hard to keep them from wanting to. We strive to create something so visually or conceptually arresting that people just want to look. Ether Workshop can provide concepts at many levels; verbal or written consultation, rough sketches, presentation boards, ad comps, deliverable templates for editing or final, formatted, camera ready art.
Copywriting can define the character, tone and voice of an organization. Great copy does more than fill a page, it fills the mind. Good writing no only functions to get attention, but informs and persuades.
Print design is a staple in every promotional campaign. It’s an inexpensive and lasting way to spread your message, whether it’s through the mail, using freestanding displays or by posting flyers. We can help you put together striking, cohesive printed pieces.
Packaging design is how a product looks on the shelf. It screams “pick me, pick me” from an endless array of choices for you, the weary consumer, and must entice you to pick it up and purchase it, even if you’ve never even heard of it. Sounds tough, huh? It doesn’t have to be. Packaging shapes and designs come in an infinite variety. People are more likely to choose your product if its packaging is unique and visually interesting.
Illustration takes many forms, from simple spot illustrations to exhibit a bit of information to elaborate paintings that convey a deep meaning about a subject. We run with artists, and have many styles we can conjure depending on your project. We can make digital photo adaptations, where we take the photo you supply and give it an illustrated look in a digital environment or have an artist create it in their medium. We have access to ink wash, watercolor artists, marker and pencil sketches, oil painters, etching, silk screening and graffiti style spray painting. We can commission an original Illustration from a concept and have it crafted from scratch, giving your project that sought after look of originality and air of sophistication.
There are almost as many would-be photographers as there are cameras. We do not pursue photography as an end to itself, rather we see good photography as a way to enhance or illustrate our designs. We not only have the eye, but we know what we need. We can also push pixels around like schoolyard bullies. We can scan your photo or image and do a thousand things to make it what you want. Color shifting, sepia toning, compositing of elements, erasing of elements, adding elements, fixing damage due to age or negligence and much more
Magazine layouts and newspaper spreads. Book covers and dust jackets. The printed word is comfortably surrounded by design in every single item physically published. Publication design includes not only the intangible material (article layouts, photos and artwork) in the publication, but also the physical materials (paper stocks and cloth covers) selected to put the publication together.
Everyone loves this stuff. That’s because when we get promotional items, they’re usually free. Promotional materials range from ink pens and coffee mugs with the company logo to Italian leather wallets and elaborate gift baskets.
Go to any city in America and you’ll see billboards, in-store racks, countertop displays and vending machines. These items are often overlooked in many advertising and marketing plans, yet they can have enormous sales potential. Come on. You know you eye the candy bars when you’re standing in line.
Show those stockholders and board members you mean business. We have seen many of these elusive documents and can always make one better.
Being that we are artists at heart, we love to put down the mouse and make something really hands on. Our printed media kit is a fine example. It is a digitally printed piece, manually silkscreened on one side and hand assembled with rivets and rubber stamped with our logo. It has the look of something crafted rather than mass produced. This approach is especially useful for invitations, which may have small print runs of less than 200.
We have experience in creating everything you need to inform and impress your audience and potential customers with powerful images and strong designs. Our experience includes designing 5,000 square foot museum exhibits and 1,200 square foot trade show booths.
See “Total Package.” Ether Workshop can put together a well-designed, carefully planned advertising campaign to reach your intended audience in the most effective manner. We’ll take all the stuff we mentioned above and fuse it into a seamless, unified marketing strategy designed to get the results you crave.